We have reason to celebrate: Our design trio succeeded in winning over the international jury with our wine bottle design in the Red Dot Award: Brands & Communication Design 2019. Based on the high design quality and creative accomplishment, the jurors awarded the sought-after Red Dot for the new packaging design according to the motto “Rheinhessen Wines That Tell Their Story”. Over several days, the experts had scrutinised, discussed and assessed a total of 8,697 international entries to the competition to ultimately select the best for an award.
Professor Dr. Peter Zec, founder and CEO of the Red Dot Award, explains: “For around 65 years, the Red Dot Award as one of the world’s largest design competitions has been providing a platform for designers, agencies and companies to evaluate good design. I want to congratulate the laureates sincerely on their distinction, which both bears testimony to their convincing performance and highlights their quality and design leadership. Anyone who succeeds in such a strong and international bunch of competitors deserves to be proud of themselves and of their achievements.”
Coordinated by agency Digital Stories GmbH, resulted from a European teamwork between Zagreb, Novi Sad and Munich our new, puristic design concept, which reduces the packaging to the essentials. The logo shows three Gs in the shape of three flower buds. It transfers our three-flower coat of arms of the winery into a new era, representing us three Gebert sisters. To provide further insights, the letters are cut out of the label, allowing customers a physical view into the bottle, while a QR code links to the virtual story behind. A shiny, coloured line indicates the wine category. The contrast between black and white represents the interplay of tradition and innovation. The high-quality bottles feature an easy-to-open cap and a glass closure with inverted colours.
Congratulations to our award-winning design team:
Corporate Identity / Digital Concept:
Digital Stories GmbH, Munich, Germany
Saša Pribanić, Zagreb, Croatia
Markovic Dusan, Novi Sad, Serbia
Furthermore, we want to express our personal thanks to our partners, who made this success possible through close collaboration in the realization of the design concept: Ragnar Schön (Druckerei W. Medinger), Phillipp Merklin (Vetreria Etrusca) & Michael Giesse (Vinolok).
Representative for the whole team we received the certificate together with Jan Jansen (Digital Stories) on November 1st 2019 at the official award ceremony in Berlin. The achievement will likewise be featured in the International Yearbook Brands & Communication Design 2019/2020, which comes out on 14 November and will be on sale worldwide.